Shopify Apps Weekly / Best Shopify Apps / Buy one, get one (BOGO)
Shopify apps in the BOGO category generally offer merchants the ability to create and manage buy one, get one free or discounted promotions for their products. These apps can help merchants increase sales, boost average order value, and promote specific products or collections. BOGO promotions are a popular marketing tactic to attract customers and encourage them to purchase more items. By offering a deal that is perceived as valuable, merchants can incentivize customers to make a purchase and potentially become repeat customers. With BOGO apps, merchants can set up various types of promotions such as free gifts, percentage-based discounts, and dollar-based discounts, giving them the flexibility to tailor promotions to their specific business needs.