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Best Customer analytics Shopify Apps in 2024

Shopify apps in the Customer Analytics category help merchants track and understand customer behavior and purchase patterns. These apps provide merchants with valuable insights into customer preferences, demographics, and shopping habits. With this information, merchants can make data-driven decisions to optimize their marketing strategies, improve customer engagement, and increase sales. Customer analytics apps also enable merchants to segment their customer base and target specific groups with personalized promotions and offers. Overall, these apps help merchants better understand their customers and tailor their business strategies to meet their needs, resulting in increased customer loyalty and business growth.