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Best Email marketing Shopify Apps in 2024

Shopify apps in the email marketing category generally offer tools that help merchants create and send targeted email campaigns to their customers. These apps can help merchants grow their business by building stronger relationships with their customers, increasing customer loyalty, and driving more sales. With email marketing apps, merchants can create personalized emails that include product recommendations, promotions, and other relevant content. They can also segment their email list based on customer behavior, purchase history, and other factors to ensure that each email is relevant and engaging. Additionally, email marketing apps often come with analytics and reporting tools that allow merchants to track the effectiveness of their campaigns and make data-driven decisions to improve their email marketing strategy over time.