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Best Retargeting ads Shopify Apps in 2024

Retargeting ads are a type of Shopify app that helps merchants to reach out to potential customers who have interacted with their online store but haven't made a purchase. These apps track the behavior of visitors on the website and then use that data to show targeted ads on other websites or social media platforms. Retargeting ads can help merchants to increase their conversion rates, reduce cart abandonment, and improve their return on investment (ROI) by showing relevant ads to people who have already shown an interest in their products. By using retargeting ads, merchants can stay top of mind with potential customers and increase the chances of them returning to the website to complete their purchase.